Not all independent publishers are created equal. Tru Publishing is unique because we offer options for full-service publishing along with individualized services for authors who choose to self-publish. Below are just some of the reasons why you should consider Tru for all your publishing needs.
First, we believe you should maintain creative control over your book. Tru Publishing will do everything we can to bring your vision to reality, working closely with you on the cover and interior design. We're happy to make suggestions based on our experience and knowledge of industry standards, but you ultimately control the "look" of your book.
Next, we believe you should own the rights to your work. Tru Publishing never requires you to transfer any creative rights to us. If you decide to use us as a publishing company, you only grant us a license to produce and distribute your book – which can be canceled at any time with written notice.
Finally, we believe you should control the business aspects of your book. This includes setting the retail price, setting the trade discount for retailers, and being able to run a promotion when you want. Pricing strategy consultation is always provided for free with every publishing package, but you get the final say in how your book is priced.
Tru Publishing strives to keep our prices lower than the industry standard. Because we can have most of the work completed “in-house” we can charge lower prices. Even when we subcontract professional services such as editing and audiobook production, we work to negotiate the best deals by the most qualified professionals.
Tru Publishing is unique in our ability to offer full publishing packages as well as individual publishing services. Just need your book converted to an eBook? We can do it. Just need it professionally edited? We can do it. Need everything from soup to nuts, including distribution and marketing support? We can do that too.
Partner-Publishing Business Model
Tru Publishing believes you have a better chance of making money on your book by paying lower upfront fees, then splitting the royalty made on each sale. Some companies make a very big deal over not taking any part of your royalty, but fail to tell you how hard it is to recoup your investment from large upfront fees.
Below is some food for thought from credible industry articles:
But one thing has not changed: most self-published books sell fewer than 100 or 150 copies, many authors and self-publishing company executives say. - NY Times
There are somewhere between 600,000 and 1,000,000 books published every year in the US alone, depending on which stats you believe. Many of those – perhaps as many as half or even more – are self-published. On average, they sell less than 250 copies each. - Forbes Online
If the big publishers plan on spending $5,000 to $7,000 for a first printing of 5,000 copies, your plan to spend $500 randomly with no experience, is accepting that your book will indeed sell less than 500 copies. Realistically, you can probably expect to sell 50. - Goodreads
The average print self-published book sells about 100-150 copies -- or two-thirds to three-quarters of your friends and family combined (and don't count on all your Facebook acquaintances buying). - CNET
We include the above quotes not to discourage your dreams of becoming an overnight success, but because it's the realistic Tru-th about self-publishing. If most people are only selling 100-150 total books, then why would you agree to a fee structure that requires selling 300, 500, or even more books just to break even? It doesn't make sense to us either, which is why we operate with the business model we do. Partner-publishing lets us charge lower upfront fees and share in royalties so there's a realistic chance to see an actual return on your investment.